MarketingRx roundup: Moderna encourages fall boosters; Roche's Genentech amps its STEM diversity program
Moderna is joining Pfizer in promoting updated Covid-19 vaccines for the fall in a TV campaign. Moderna’s effort is relatively smaller compared to Pfizer’s pharma-leading spending on NFL football games. However, the new Moderna campaign has a similar core message around “updated” boosters.
The short 15-second TV ad features a snappy, upbeat rhythmic soundtrack and mostly text graphics on brightly colored screens.
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