MarketingRx roundup: Moderna, Pfizer, J&J top pharmas on innovation list; Bristol Myers taps IPG for media
Boston Consulting Group’s annual list of most innovative companies includes a handful of pharma companies, with Moderna in the highest spot at no. 6. Pfizer and Johnson & Johnson were the next two best finishing pharmas at nos. 11 and 12, respectively.
BCG, which has published its annual innovation assessments most years since 2003, says in this year’s report that innovation is getting its due, with 79% of companies ranking it among the top three priorities, a 15 percentage point increase since 2009. Two-thirds also said they plan to increase spending on innovation.
To read Endpoints News become a free subscriber
Unlock this article instantly, along with access to limited free monthly articles and our suite of newsletters