May 23, 2023 01:01 PM EDT

MarketingRx roundup: Moderna, Pfizer, J&J top pharmas on innovation list; Bristol Myers taps IPG for media

Beth Snyder Bulik

Senior Editor

Boston Consulting Group’s annual list of most innovative companies includes a handful of pharma companies, with Moderna in the highest spot at no. 6. Pfizer …

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MarketingRx roundup: Moderna, Pfizer, J&J top pharmas on innovation list; Bristol Myers taps IPG for media

Beth Snyder Bulik

Senior Editor

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Executive Director, Marketing

Celldex Therapeutics

Hampton, NJ, USA

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Mar­ket­ingRx roundup: Mod­er­na, Pfiz­er, J&J top phar­mas on in­no­va­tion list; Bris­tol My­ers taps IPG for me­dia

Senior Editor

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Celldex Therapeutics

Hampton, NJ, USA

MarketingRx roundup: Moderna, Pfizer, J&J top pharmas on innovation list; Bristol Myers taps IPG for media