MarketingRx roundup: Novartis spotlights breast cancer patient stories; California allots $40M for opioid ad campaign
Novartis’ spring TV campaign for breast cancer drug Kisqali featured a first-ever real patient spokesperson, and now the pharma is sharing even more stories this month. The new social media work highlights two additional patients — Rose and Dee — in videos talking about their experiences with metastatic breast cancer (MBC). The latest effort is a collaboration with People magazine, BreastCancer.org and Healthline and continues Novartis’ Kisqali DTC campaign theme of people living with MBC as “thrivers.”
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