Mar­ket­ingRx roundup: No­vo Nordisk Type 1 cy­cling team stars in doc­u­men­tary; GSK, Vi­a­tris, Vi­iV top in­no­va­tion list

Team No­vo Nordisk’s 17 pro­fes­sion­al cy­clists are all liv­ing with Type 1 di­a­betes and prov­ing with every race what’s pos­si­ble. And now the world is get­ting a glimpse of that grit and de­ter­mi­na­tion with the film de­but of Ride For Your L1fe. De­buted on Sun­day at CHP:DOX 2022 doc­u­men­tary film fes­ti­val in Copen­hagen, the film will get an­oth­er screen­ing on Thurs­day fol­lowed by a pan­el dis­cus­sion about the bike team. Along with the movie, Team No­vo Nordisk founder Phil Souther­land and oth­ers will talk about “the stig­ma and prej­u­dice as­so­ci­at­ed with hav­ing di­a­betes.”

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