Mar­ket­ingRx roundup: Pfiz­er, BioN­Tech re-up iHeartRa­dio hol­i­day spon­sor­ship; WHO re­names mon­key­pox to 'm­pox'

It’s that time of year again for pop mu­sic fans with the re­turn of the iHeartRa­dio Jin­gle Ball tour — and Pfiz­er and BioN­Tech’s spon­sor­ship. For the sec­ond year, the Covid-19 vac­cine col­lab­o­ra­tors are the phar­ma na­tion­al spon­sors among con­sumer brand part­ners, in­clud­ing ES­PN, Dunkin, M&Ms, Mer­cedes and Pep­si.

Pfiz­er and BioN­Tech are al­so spon­sor­ing the of­fi­cial Jin­gle Ball Ra­dio stream­ing sta­tion on iHeart’s net­work, pro­grammed with mu­sic from past and present con­cert per­form­ers. This year they in­clude Liz­zo, Dua Li­pa, Dove Cameron and Char­lie Puth. Pfiz­er-spon­sored ra­dio ads and on­line video and dig­i­tal ban­ner ads en­cour­age lis­ten­ers to get up­dat­ed Covid-19 boost­er shots.

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