Mar­ket­ingRx roundup: Pfiz­er boosts sci­ence with pop cul­ture takes on Face­book; BMS, Jazz de­but new SU2C teams

Pfiz­er is amp­ing its sci­ence push this month with a round of new Face­book ads. Clever, hu­mor­ous takes in­clude a Sciku or “sci­ence haiku” ode to spit (it helps per­ceive taste), foot­ball-re­lat­ed physic and sci­ence facts for tail­gaters and an Al­bert Ein­stein quote-in­spired post to beat bore­dom with imag­i­na­tion.

Pfiz­er’s lat­est “What the Heck is That?” every once in a while vi­su­al quiz post al­so be­gan in Sep­tem­ber, along with jump­ing on the “They’re a 10, but” Tik­Tok and so­cial me­dia trend. That Pfiz­er post pos­es the hy­po­thet­i­cal: “They’re a 10, but haven’t sched­uled their an­nu­al check-up.” Pfiz­er’s take? That makes them “clos­er to a 5.”

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