MarketingRx roundup: Pfizer proposes New Year's resolutions; BMS debuts TV ad for Zeposia in ulcerative colitis
Pfizer pitched some early New Year’s resolutions with Covid-related rules in LinkedIn and Facebook video posts just before the end of the year. Resolution rule number one was a suggestion for those who didn’t have a promise yet for 2022 to take the vow: “I will do my part to stop the pandemic.”
Its second rule suggestion? “Please do not make it your 2022 goal to learn more of the Greek alphabet” in a reference to the naming convention of Covid-19 variants selected by the World Health Organization. Lastly, the Covid-19 mRNA vaccine maker, along with partner BioNTech, offered suggestions for a good toast: “Here’s to a great 2022!” along with a bad idea for a toast: “It can’t get any worse!”
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