Mar­ket­ingRx roundup: Pfiz­er re-ups pneu­mo­nia ads as Mer­ck threat looms; Re­al Chem­istry founder CEO Jim Weiss steps back

Every au­tumn, leaves fall from the trees and peo­ple start hol­i­day shop­ping – and for the last few years Pfiz­er de­buts a new “Know Pneu­mo­nia” aware­ness TV ad. This year the com­mer­cial, launched a week ago, fea­tures dif­fer­ent peo­ple who talk about why they got vac­ci­nat­ed against pneu­mo­coc­cal pneu­mo­nia. Ac­tors por­tray a young fe­male fire­fight­er with asth­ma, a me­chan­ic with heart dis­ease and an old­er woman with her grand­child. A Pfiz­er spokesper­son de­clined com­ment on the lat­est it­er­a­tion of the long-run­ning cam­paign.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER