Mar­ket­ingRx roundup: Pfiz­er teams with NFL play­er for sick­le cell aware­ness; Astel­las crowd­sources pa­tient so­lu­tions

Pfiz­er is dri­ving sick­le cell dis­ease aware­ness on Face­book with ads star­ring San Fran­cis­co 49ers run­ning back Tevin Cole­man. Cole­man and his wife Ak­i­lah Cole­man are the par­ents of five-year-old daugh­ter Naza­neen who lives with sick­le cell dis­ease. All three ap­pear in the most re­cent Face­book ads.

The Cole­man fam­i­ly be­gan speak­ing out about their ex­pe­ri­ences as part of Glob­al Blood Ther­a­peu­tics’ “Sick­le Cell Speaks” cam­paign this sum­mer. Pfiz­er bought GBT, and its sick­le cell ane­mia drug Oxbry­ta, in a $5.4 bil­lion deal that closed in Oc­to­ber.

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