MarketingRx roundup: Pfizer, ViiV pull up to champagne carpet at Oscars; Bristol Myers debuts original film
Pfizer went to the Oscars on Sunday night as one of three leading (labeled as the “proud”) sponsors — along with Rolex and Verizon — of the annual Hollywood movie awards night.
Along with sponsorship mentions, Pfizer aired a branded commercial during the broadcast for its Covid-19 treatment Paxlovid, a 90-second ad that debuted last month with the tagline, “If it’s Covid, Paxlovid.” It also ran an unbranded 60-second commercial starring celebrities Pink, Michael Phelps, Questlove and Jean Smart, encouraging people with high-risk factors to make a plan in case they get Covid. That ad launched in January.
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