Mar­ket­ingRx roundup: Pub­li­cis takes can­cer work­place ef­fort to Su­per Bowl; Phar­ma ad­ver­tis­ers still spend big on TV

Backed by a group of found­ing big-name brand part­ners that in­clude Ab­b­Vie, Sanofi and MSD, Pub­li­cis Group is tak­ing its “Work­ing with Can­cer” mes­sage to the Su­per Bowl. The one-minute com­mer­cial set to de­but dur­ing the game high­lights the strug­gle of deal­ing with can­cer and man­ag­ing work through the eyes of two peo­ple on their com­mutes to work on the first Mon­day back.

The Su­per Bowl spot kicks off a broad­er mul­ti­me­dia cam­paign, backed by $100 mil­lion do­nat­ed from me­dia com­pa­nies, in­clud­ing Dis­ney/ABC, Fox, iHeart, Tik­Tok, YouTube and Meta, that will in­clude a Times Square takeover on World Can­cer Day this Sat­ur­day. That takeover will fo­cus on the idea of “half,” re­fer­ring to the fact that one in two peo­ple will get can­cer in their life­time — and that 50% of peo­ple with can­cer say they are afraid to tell their em­ploy­ers.

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