MarketingRx roundup: Rare disease day efforts from Pfizer, Horizon and more; J&J reboots online MG campaign
Rare disease day — always Feb. 28 except on the very rarest day Feb. 29 every four years — has grown from a handful of marketing and awareness pushes to dozens of pharma companies participating.
The largest effort organized by the EURODIS and 65 partner groups, including US official sponsor National Organization for Rare Disorders illuminate monuments around the world every year in the hues of rare disease — pink, green, blue and purple.
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