Mar­ket­ingRx roundup: Rare dis­ease day ef­forts from Pfiz­er, Hori­zon and more; J&J re­boots on­line MG cam­paign

Rare dis­ease day — al­ways Feb. 28 ex­cept on the very rarest day Feb. 29 every four years — has grown from a hand­ful of mar­ket­ing and aware­ness push­es to dozens of phar­ma com­pa­nies par­tic­i­pat­ing.

The largest ef­fort or­ga­nized by the EU­RODIS and 65 part­ner groups, in­clud­ing US of­fi­cial spon­sor Na­tion­al Or­ga­ni­za­tion for Rare Dis­or­ders il­lu­mi­nate mon­u­ments around the world every year in the hues of rare dis­ease — pink, green, blue and pur­ple.

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