Mar­ket­ingRx roundup: Sanofi de­buts brand­ed 'Just the Flu' ad; Pfiz­er, BioN­Tech pro­mote boost­ers with col­lege foot­ball

A wolf strides through a restau­rant, down a city street and in­to a hos­pi­tal in Sanofi’s new TV ad for its flu vac­cines Flu­zone and Flublok. The voiceover speaks in the low voice of the wolf who’s wear­ing a sheep­skin on his back: “Don’t mind me, I’m just the flu.”

Mean­while, peo­ple cough vig­or­ous­ly or even col­lapse as the re­al­is­tic com­put­er-gen­er­at­ed wolf walks by. A med­ical pro­fes­sion­al fi­nal­ly blocks its way in­to the hos­pi­tal and sends the wolf scur­ry­ing — and the sheep­skin fly­ing off its back.

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