MarketingRx roundup: Sanofi debuts branded 'Just the Flu' ad; Pfizer, BioNTech promote boosters with college football
A wolf strides through a restaurant, down a city street and into a hospital in Sanofi’s new TV ad for its flu vaccines Fluzone and Flublok. The voiceover speaks in the low voice of the wolf who’s wearing a sheepskin on his back: “Don’t mind me, I’m just the flu.”
Meanwhile, people cough vigorously or even collapse as the realistic computer-generated wolf walks by. A medical professional finally blocks its way into the hospital and sends the wolf scurrying — and the sheepskin flying off its back.
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