Merck offers empathy to pandemic-battered parents in revamped HPV vaccine awareness campaign
Awkward side hugs and riding in the back of the “dad cab” are typical adolescent rites of passage. But it’s also around the same time that parents overseeing the pre-teen years should be thinking about HPV vaccinations for their kids.
Merck’s latest HPV vaccine awareness campaign showcases those parent-tween moments in a new TV commercial. The message is delivered by a mom who says, as she gets a surprise full-on hug, “Embrace this phase, help protect them in the next. Ask their doctor about HPV vaccination today.”
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