Mer­ck of­fers em­pa­thy to pan­dem­ic-bat­tered par­ents in re­vamped HPV vac­cine aware­ness cam­paign

Awk­ward side hugs and rid­ing in the back of the “dad cab” are typ­i­cal ado­les­cent rites of pas­sage. But it’s al­so around the same time that par­ents over­see­ing the pre-teen years should be think­ing about HPV vac­ci­na­tions for their kids.

Mer­ck’s lat­est HPV vac­cine aware­ness cam­paign show­cas­es those par­ent-tween mo­ments in a new TV com­mer­cial. The mes­sage is de­liv­ered by a mom who says, as she gets a sur­prise full-on hug, “Em­brace this phase, help pro­tect them in the next. Ask their doc­tor about HPV vac­ci­na­tion to­day.”

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