Mer­ck­'s lat­est 'Why Vac­ci­nes' cam­paign seeks to bet­ter in­form vac­cine-hes­i­tant moms

From Hol­ly­wood cou­ple en­dorse­ments to tar­get­ed eq­ui­ty ef­forts, Mer­ck has been push­ing the val­ue of vac­ci­na­tions, es­pe­cial­ly since the Covid-19 pan­dem­ic dis­rup­tion. Now the phar­ma is turn­ing to a new tar­get — vac­cine-hes­i­tant par­ents, and moms in par­tic­u­lar.

Mer­ck’s “Why Vac­cines” lat­est so­cial me­dia and dig­i­tal cam­paign spot­lights re­al-life new moms who have ques­tions about vac­ci­nat­ing their chil­dren.

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