Merz Aesthetics hands the mic to Christina Aguilera in Botox rival campaign
Words can’t bring Christina Aguilera down — but frown lines can. The singer-songwriter and actress is the latest celebrity addition to Merz Aesthetics’ “Beauty on Your Terms” campaign for Botox rival Xeomin.
The campaign launched last year, targeting people in their 20s and 30s, Merz Aesthetics’ North America president Patrick Urban told Endpoints News at the time. Merz has previously enlisted singer-songwriters Joe Jonas and Teyana Taylor, 33 and 31 years old respectively, who tout the anti-wrinkle injection as a solution for frown lines “without any unnecessary ingredients.”
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