Midnight internet searches? Endo’s new disease awareness campaign echoes real patient concerns
Crooked vegetables served as effective props in Endo Pharmaceuticals’ first awareness campaign for Peyronie’s disease and unnatural penile curvature, but now it’s taking a different tack. Its new “Man With a Plan” awareness campaign debuted this week and shows men searching the internet for answers.
Men in darkened rooms, faces illuminated by a computer or phone screen, type into search boxes with queries such as: “What causes a curve down there?” and “Will it get worse?” The TV ad is running along with digital, social media, print and in-office promotions in the newly launched “Plan” campaign.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.
