Kate Cronin, Moderna's chief brand officer
Moderna debuts friendly ‘Meet Spikevax’ animated video to explain how its Covid-19 vaccine works
Moderna’s Covid-19 vaccine Spikevax stars in a new animated mini-film. The modern-day mechanism of action video uses bright graphics in plenty of Moderna brand blue, red and white colors to explain the “spiky proteins” and “mRNA which is not DNA.”
“Hi, we’re Spikevax. You’ve probably heard of us — or at least our company, Moderna. But do you know how we work or why we’re called Spikevax? Let us explain,” the voiceover says to begin the video.
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