Kate Cronin, Moderna's chief brand officer

Mod­er­na de­buts friend­ly ‘Meet Spike­vax’ an­i­mat­ed video to ex­plain how its Covid-19 vac­cine works

Mod­er­na’s Covid-19 vac­cine Spike­vax stars in a new an­i­mat­ed mi­ni-film. The mod­ern-day mech­a­nism of ac­tion video us­es bright graph­ics in plen­ty of Mod­er­na brand blue, red and white col­ors to ex­plain the “spiky pro­teins” and “mR­NA which is not DNA.”

“Hi, we’re Spike­vax. You’ve prob­a­bly heard of us — or at least our com­pa­ny, Mod­er­na. But do you know how we work or why we’re called Spike­vax? Let us ex­plain,” the voiceover says to be­gin the video.

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