Mod­er­na hires a chief brand of­fi­cer to guide vac­cine cam­paigns through 'time of rapid growth'

In the last cou­ple years, Mod­er­na has trans­formed from a small Cam­bridge biotech with big dreams in­to one of the most talked-about drug­mak­ers in the world. In Q1 alone, the com­pa­ny’s mR­NA vac­cine for Covid-19 pulled in more than $1 bil­lion. Now, it’s beef­ing up its mar­ket­ing game.

Mod­er­na is bring­ing Ogilvy Health vet­er­an Kate Cronin on board as chief brand of­fi­cer to scale up dur­ing “a time of rapid growth,” CEO Stéphane Ban­cel said Mon­day.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER