Move over KOLs, there’s a new in­flu­encer in town. Meet the dig­i­tal opin­ion lead­ers tak­ing over on­line

There’s a new class of physi­cian in­flu­encers ditch­ing the podi­um cir­cuit for the vir­tu­al world and tak­ing on tra­di­tion­al key opin­ion leader roles. They’re the next gen­er­a­tion of dig­i­tal opin­ion lead­ers, called DOLs for short, but al­so con­nect­ed on­line lead­ers (COLs) or key on­line in­flu­encers (KOIs).

No mat­ter the acronym, though, these so­cial me­dia and dig­i­tal su­per-con­nect­ed med­ical spe­cial­ists who were al­ready on the rise to promi­nence got a boost from the pan­dem­ic when the world turned on­line.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER