Move over KOLs, there’s a new influencer in town. Meet the digital opinion leaders taking over online
There’s a new class of physician influencers ditching the podium circuit for the virtual world and taking on traditional key opinion leader roles. They’re the next generation of digital opinion leaders, called DOLs for short, but also connected online leaders (COLs) or key online influencers (KOIs).
No matter the acronym, though, these social media and digital super-connected medical specialists who were already on the rise to prominence got a boost from the pandemic when the world turned online.
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