Mark Cuban (Jed Jacobsohn/AP Images)

Mov­ing to the em­ploy­er side of health­care, Mark Cuban's Cost Plus Drugs part­ners with a PBM

From “Shark Tank” to di­rect-to-con­sumer gener­ic drugs, Mark Cuban has made an­oth­er in­road in the on­go­ing bat­tle over pre­scrip­tion drug prices. His cost-plus-15% gener­ic drug com­pa­ny, fre­quent­ly un­der­cut­ting many com­peti­tors, now has its sights set on the em­ploy­er health­care mar­ket.

Cost Plus Drugs, which orig­i­nal­ly pledged to cut out PBMs, has now part­nered with the PBM Em­sa­naRx, ma­jor­i­ty owned by the Pur­chas­er Busi­ness Group on Health, to launch a sup­ple­men­tal drug dis­count pro­gram de­signed specif­i­cal­ly for self-fund­ed em­ploy­ers, the com­pa­ny an­nounced Thurs­day.

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