New GSK debuts with renewed purpose, strategy and brand identity as it says goodbye to consumer business
The new GSK has a new look. In a blend of familiar and modern, its vibrant orange brand color remains, while the now three letter-only name has been reimagined in a curvy contemporary logo update.
While the logo is the most visible change, the new GSK brand debuting Thursday is more than just a makeover. It’s a wholesale change for the 300-year-old company that, for the first time in its history, is no longer in the consumer healthcare business. The biopharma-only GSK has adopted a new purpose “to unite science, technology and talent to get ahead of disease together” as well as a new strategy, ambitions and revamped brand identity.
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