Nothing to laugh about: What happened to humor in pharma advertising?
When Bruno Abner and his creative team started working up campaign ideas for a new hormone-free contraceptive for women called Phexxi, they knew they wanted the message to be bold and unapologetic.
Then along came actress Annie Murphy. Best known for her comedic turn as Alexis Rose on the hit show “Schitt’s Creek,” Murphy opened the door to humor when McCann Health’s client Evofem Biosciences suggested her as a spokesperson.
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