No­var­tis re­cruits a glob­al dig­i­tal chief; Shire CFO jumps ship

No­var­tis ap­point­ed Bertrand Bod­son to be its new chief dig­i­tal of­fi­cer, with a guid­ing hand in the way that No­var­tis us­es dig­i­tal tech­nol­o­gy in every­thing from drug dis­cov­ery and de­vel­op­ment to the way it in­ter­acts with doc­tors and pa­tients around the world. The job al­so en­tails au­tomat­ing busi­ness process­es — per­haps with a par­tic­u­lar eye to win­kling out costs, as No­var­tis is well known for. He is com­ing over from Sains­bury’s Ar­gos in the UK, which cred­it­ed him with their shift to on­line re­tail, the kind of ex­pe­ri­ence that will fit in well for the big drug sales op­er­a­tion.

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