Novartis' newest ad for Kisqali features real metastatic breast cancer patient Lauren and her family
Novartis turns to real metastatic breast cancer patient for ‘first generation’ Kisqali TV ad
Novartis’ first-ever patient DTC ad for metastatic breast cancer drug Kisqali points up the broader and more recent proliferation of mBC treatment options in general.
The 15-second TV commercial features mBC patient and Kisqali user Lauren, who is a wife and mother of three girls, and talks about being the “first generation” of people who will change what it means to live with metastatic breast cancer.
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