Adam Hessel, Ogilvy Health's new creative chief

Ogilvy Health’s new chief cre­ative of­fi­cer Adam Hes­sel con­tem­plates cre­ative pros and cons of Covid

Ogilvy Health’s new cre­ative chief Adam Hes­sel is anx­ious to get back to cre­ative jam ses­sions in per­son. How­ev­er, he’s al­so re­al­is­tic and ac­knowl­edges that hy­brid mod­els are like­ly go­ing to be the new way to work.

But what won’t change, and hasn’t even dur­ing the pan­dem­ic, is ad­vanc­ing cre­ativ­i­ty and new ideas in phar­ma and health­care mar­ket­ing, he said. He point­ed to a hand­ful of cam­paign ex­am­ples from his pre­vi­ous job and at Ogilvy Health where de­spite the pan­dem­ic — and maybe even be­cause of it — new ideas emerged from workarounds and ex­per­i­men­ta­tion.

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