Ogilvy Health’s new chief creative officer Adam Hessel contemplates creative pros and cons of Covid
Ogilvy Health’s new creative chief Adam Hessel is anxious to get back to creative jam sessions in person. However, he’s also realistic and acknowledges that hybrid models are likely going to be the new way to work.
But what won’t change, and hasn’t even during the pandemic, is advancing creativity and new ideas in pharma and healthcare marketing, he said. He pointed to a handful of campaign examples from his previous job and at Ogilvy Health where despite the pandemic — and maybe even because of it — new ideas emerged from workarounds and experimentation.
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