Oncologists respond best to short, precise and data-rich marketing messages, study finds
Looking to get an oncologist’s attention with a branded drug message? Keep it short and simple, but don’t forget the data. That’s some of the advice emerging from ZoomRx’s deep dive into oncology marketing messaging to healthcare professionals.
Messages that contained 10-14 words were found to be the most effective, which was measured in the study as a composite of how motivating, differentiated and believable the messages were.
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