January 11, 2022 06:17 AM EST
Pharma
Marketing

Phar­ma brands spent $3.9B on TV ads in 2021, led by Sanofi, Re­gen­eron’s Dupix­ent and No­vo Nordisk’s Ry­bel­sus

Beth Snyder Bulik

Senior Editor

Third-place is un­fa­mil­iar ter­ri­to­ry for Ab­b­Vie’s block­buster drug Hu­mi­ra – even when it comes to TV ad spend­ing. But that’s where the drug end­ed up …

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