Pharma companies need to speak the right language to reach growing Hispanic patient populations
Does your pharma brand speak Spanish? Not just translating advertising copy into the language, but authentically speaking to people with consideration of different Hispanic cultures?
That’s what pharma brands should be doing if they want to reach the “crucial” Hispanic audience, according to Publicis Health Media (PHM).
Statistically, the Hispanic population is growing at a rapid pace — by 23% over the past decade compared to 7% overall US population growth, according to Pew Research — but more than that specific to pharma and healthcare, they are active, engaged and interested in more health information.
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