Phar­mas change up lo­gos in June to sig­nal LGT­BQ+ sol­i­dar­i­ty, but ex­perts call for push be­yond ‘rain­bow wash­ing’

In June, many brands change their lo­go col­ors to rain­bow hues to show sup­port for the LGBTQ+ com­mu­ni­ty dur­ing Pride Month — and that in­cludes phar­ma com­pa­nies. This year the list of phar­mas us­ing mul­ti-hued lo­gos on dig­i­tal and so­cial me­dia for the month in­clud­ed many Big Phar­mas: Pfiz­er, Sanofi, Mer­ck, Bris­tol My­ers Squibb, Eli Lil­ly, John­son & John­son, Bay­er, No­var­tis, Roche and oth­ers.

But at the end of June, the phar­mas — along with dozens of con­sumer brands in­clud­ing Ap­ple, Con­verse, Mi­crosoft and Mer­cedes Benz — turned off their rain­bow col­or lo­gos and re­turned to their stan­dard, and in the case of phar­ma, most­ly blue, lo­gos.

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