Pharmas change up logos in June to signal LGTBQ+ solidarity, but experts call for push beyond ‘rainbow washing’
In June, many brands change their logo colors to rainbow hues to show support for the LGBTQ+ community during Pride Month — and that includes pharma companies. This year the list of pharmas using multi-hued logos on digital and social media for the month included many Big Pharmas: Pfizer, Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Johnson & Johnson, Bayer, Novartis, Roche and others.
But at the end of June, the pharmas — along with dozens of consumer brands including Apple, Converse, Microsoft and Mercedes Benz — turned off their rainbow color logos and returned to their standard, and in the case of pharma, mostly blue, logos.
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