Pharma companies caught in the storm of lawsuits can navigate potential reputation damage with planning and purpose (Illustration: Assistant editor Kathy Wong for Endpoints News)
Pharma's day in court: Is the daily downpour of lawsuits giving pharma companies a bad rep?
Every day seems like lawsuit day in the pharma industry. Legal filings over patent disputes, perceived marketing missteps and adverse event drug claims are often just a typical week for Big Pharma.
But what does all that litigation mean for companies? The tidal wave of lawsuits certainly triggers expenses. Most pharma companies retain teams of lawyers and crisis public relations managers — and earmark millions of dollars in budgets every year for potential litigation.
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