Publicis brings back its HealthFront dealmaking marketplace for pharma and healthcare advertisers
After a two-year hiatus, Publicis Health Media is bringing its HealthFront event back to New York in April.
Similar in style to traditional TV media Upfronts and the newer digital media NewFronts, Publicis’ 2022 gathering will bring media buyers, planners, content creators and even a few celebrity guests together to preview health content and topics and media buying opportunities in health. While not strictly the same as traditional Upfronts where TV and streaming networks offer celebrity actors, first glimpses and “sizzle reels” of upcoming shows that advertisers can buy into, the HealthFront does feature Publicis’ first-to-market opportunities in healthcare media.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.