Andrea Palmer, Publicis Health Media president

Pub­li­cis brings back its Health­Front deal­mak­ing mar­ket­place for phar­ma and health­care ad­ver­tis­ers

Af­ter a two-year hia­tus, Pub­li­cis Health Me­dia is bring­ing its Health­Front event back to New York in April.

Sim­i­lar in style to tra­di­tion­al TV me­dia Up­fronts and the new­er dig­i­tal me­dia NewFronts, Pub­li­cis’ 2022 gath­er­ing will bring me­dia buy­ers, plan­ners, con­tent cre­ators and even a few celebri­ty guests to­geth­er to pre­view health con­tent and top­ics and me­dia buy­ing op­por­tu­ni­ties in health. While not strict­ly the same as tra­di­tion­al Up­fronts where TV and stream­ing net­works of­fer celebri­ty ac­tors, first glimpses and “siz­zle reels” of up­com­ing shows that ad­ver­tis­ers can buy in­to, the Health­Front does fea­ture Pub­li­cis’ first-to-mar­ket op­por­tu­ni­ties in health­care me­dia.

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