The Empire State Building in New York City will once again light up in pink, green, blue and purple for Rare Disease Day.
Rare Disease Day pulls more participation, creativity and diversity in 2023 pharma and advocacy campaigns
Rare Disease Day officially began 15 years ago on a rare day — Feb. 29, 2008 — with a straightforward goal to raise awareness around more than 7,000 known rare diseases. The thinking? Rare together. That is, while any one rare disease may only have a small patient population, if all rare diseases are pulled under one umbrella, the number of people affected adds up to some 30 million, or about one in 10, people in the US living with a rare condition.
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