Rise 'til we fall: Phar­ma ad spend­ing still on the way up, even as most oth­er cat­e­gories drop

Is phar­ma ad­ver­tis­ing re­ces­sion-re­sis­tant? That’s like­ly to be a pop­u­lar ques­tion in the in­dus­try in the com­ing months, but for now it’s hold­ing steady — and even far­ing bet­ter than most oth­er cat­e­gories.

Phar­ma ad­ver­tis­ing spend­ing rose 12% in Sep­tem­ber com­pared year over year to the same month in 2021 and saw the sec­ond-biggest jump among 12 cat­e­gories, ac­cord­ing to Stan­dard Me­dia In­dex’s month­ly trend re­port. Phar­ma was one of its five cat­e­gories that in­creased ad spend­ing, while the oth­er sev­en dropped year over year.

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