Rise 'til we fall: Pharma ad spending still on the way up, even as most other categories drop
Is pharma advertising recession-resistant? That’s likely to be a popular question in the industry in the coming months, but for now it’s holding steady — and even faring better than most other categories.
Pharma advertising spending rose 12% in September compared year over year to the same month in 2021 and saw the second-biggest jump among 12 categories, according to Standard Media Index’s monthly trend report. Pharma was one of its five categories that increased ad spending, while the other seven dropped year over year.
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