Sanofi and Re­gen­eron grow mar­ket­ing for Dupix­en­t's ‘do list’ with asth­ma cam­paign evo­lu­tion

Sanofi and Re­gen­eron are tak­ing their own Dupix­ent cam­paign ad­vice to “do more” with a re-upped asth­ma ad cam­paign.

Dupix­ent, the lead­ing ad­ver­tised phar­ma brand in the US, just launched three new TV spots, in­clud­ing one in Span­ish, to bol­ster its asth­ma in­di­ca­tion ef­fort. The type 2 an­ti-in­flam­ma­tion drug is al­so in­di­cat­ed to treat eczema and nasal polyps.

The lat­est Dupix­ent TV asth­ma ads con­tin­ue the play-on-word theme in the orig­i­nal “Du-More” cam­paign, this time with a teacher and a com­muter go­ing through a list of all the things they can do with Dupix­ent. The Span­ish-lan­guage work is called “Dis­fru­tar Mas” which trans­lates to “en­joy more” and the new ad fea­tures a man mov­ing through a block par­ty of food, danc­ing, games and mu­sic.

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