Sanofi us­es cre­ative cam­ou­flage in physi­cian-tar­get­ed cam­paign for po­ten­tial can­cer bio­mark­er

As Sanofi stud­ies a new kind of can­cer drug, it’s prep­ping physi­cians for its po­ten­tial bio­mark­er ex­pres­sion.

Sanofi’s tusami­ta­m­ab rav­tan­sine is an an­ti­body-drug con­ju­gate (ADC) that tar­gets CEA­CAM5-ex­press­ing tu­mors and is cur­rent­ly in a Phase III study to treat ad­vanced non-small cell lung can­cer. A com­pan­ion di­ag­nos­tic test is al­so un­der de­vel­op­ment, said François-Xavier Etaix, Sanofi’s glob­al brand lead for CEA­CAM5, in an email in­ter­view.

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