Quest Diagnostics' first consumer ad campaign asks people to fill in the blank for the health or wellness test they might need.

Skip the doc­tor's of­fice? Quest Di­ag­nos­tics pitch­es con­sumer test­ing in new ad cam­paign

The na­tion’s largest lab provider is com­ing to your liv­ing room — with both its tests and a first-ever ad­ver­tis­ing cam­paign.

Quest Di­ag­nos­tics’ line­up of 50+ tests, from sex­u­al­ly trans­mit­ted dis­ease screen­ings to al­ler­gy and meta­bol­ic pan­els, lets peo­ple skip the line at doc­tors’ of­fices and get re­sults at home. And now it’s launch­ing its largest in­au­gur­al con­sumer mar­ket­ing cam­paign in sup­port.

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