South by South­west 2023 health pre­view: The phar­mas, the pan­els and the in­spi­ra­tion land in Austin this week

South by South­west, ab­bre­vi­at­ed SXSW and al­so sim­ply called South By, has a decades-long im­age of cut­ting-edge cul­ture and hip­ster min­gling. So what are phar­ma com­pa­nies and health­care agen­cies do­ing there? Fit­ting in, ac­tu­al­ly.

No longer just for mu­sic and film fans or dig­i­tal and tech­nol­o­gy fu­tur­ists, to­day’s SXSW runs a gamut of in­dus­tries and top­ic tracks, and that in­cludes health-fo­cused ones. While the main SXSW Health and Medtech track isn’t brand new, its rel­e­vance for phar­ma mar­keters is grow­ing.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER