South by Southwest 2023 health preview: The pharmas, the panels and the inspiration land in Austin this week
South by Southwest, abbreviated SXSW and also simply called South By, has a decades-long image of cutting-edge culture and hipster mingling. So what are pharma companies and healthcare agencies doing there? Fitting in, actually.
No longer just for music and film fans or digital and technology futurists, today’s SXSW runs a gamut of industries and topic tracks, and that includes health-focused ones. While the main SXSW Health and Medtech track isn’t brand new, its relevance for pharma marketers is growing.
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