Stressed care­givers could use a boost from phar­ma. Think men­tal health and fi­nan­cial help, sur­vey says

Re­mem­ber the sand­wich gen­er­a­tion? That’s the group of mid­dle-aged peo­ple who are car­ing for both chil­dren and ag­ing par­ents.

It’s a group that phar­ma com­pa­nies of­ten mar­ket to di­rect­ly as par­ents who are mak­ing de­ci­sions about vac­ci­na­tions, rou­tine vis­its or rare con­di­tions, but less of­ten in their roles as care­givers who are mak­ing health­care de­ci­sions for old­er fam­i­ly mem­bers.

But maybe they should.

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