Stressed caregivers could use a boost from pharma. Think mental health and financial help, survey says
Remember the sandwich generation? That’s the group of middle-aged people who are caring for both children and aging parents.
It’s a group that pharma companies often market to directly as parents who are making decisions about vaccinations, routine visits or rare conditions, but less often in their roles as caregivers who are making healthcare decisions for older family members.
But maybe they should.
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