Sun Phar­ma en­lists der­ma­tol­ogy HCPs to talk about per­son­al ac­ne ex­pe­ri­ences in new cam­paign

Physi­cians’ em­pa­thy for pa­tients some­times comes from per­son­al ex­pe­ri­ence. That’s the case in Sun Phar­ma’s new cam­paign with 10 der­ma­tol­ogy HCPs who talk about their per­son­al ex­pe­ri­ences with ac­ne.

Sun filmed sev­en der­ma­tol­o­gists, two der­ma­tol­ogy physi­cian as­sis­tants and one der­ma­tol­ogy nurse prac­ti­tion­er for the “My Life with Ac­ne” video de­tail­ing why they joined the field and how those ex­pe­ri­ences in­form their prac­tices to­day.

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