Sun Pharma picks 'Dr. Pimple Popper' for educational acne campaign
Sun Pharma has enlisted the help of “Dr. Pimple Popper” dermatologist Sandra Lee to teach patients about the hormones behind their acne.
The “AH-ha! It’s Acne Hormones” campaign debuted on Wednesday, more than a year after the launch of Sun’s acne drug Winlevi. Unlike antibiotic acne treatments, Winlevi is an androgen receptor inhibitor, targeting the same hormone that can also cause hair loss.
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