Dermatologist Sandra Lee 'pops' acne myths in Sun Pharma's latest campaign (Sun Pharma)

Sun Phar­ma picks 'Dr. Pim­ple Pop­per' for ed­u­ca­tion­al ac­ne cam­paign

Sun Phar­ma has en­list­ed the help of “Dr. Pim­ple Pop­per” der­ma­tol­o­gist San­dra Lee to teach pa­tients about the hor­mones be­hind their ac­ne.

The “AH-ha! It’s Ac­ne Hor­mones” cam­paign de­buted on Wednes­day, more than a year af­ter the launch of Sun’s ac­ne drug Win­le­vi. Un­like an­tibi­ot­ic ac­ne treat­ments, Win­le­vi is an an­dro­gen re­cep­tor in­hibitor, tar­get­ing the same hor­mone that can al­so cause hair loss.

The new cam­paign is meant to help pa­tients grasp the un­der­ly­ing caus­es be­hind their ac­ne, and Lee — a der­ma­tol­o­gist and ‘popa­holic’ known for “Dr. Pim­ple Pop­per” re­al­i­ty TV show and vi­ral pim­ple-pop­ping videos — is “a celebri­ty, in her own right, with ex­act­ly the de­mo­graph­ic that we’re try­ing to reach,” said Andy Nel­son, VP of sales and mar­ket­ing for der­ma­tol­ogy at Sun Phar­ma.

“We’re spot­light­ing hor­mones as a ma­jor un­der­ly­ing cause of ac­ne, re­gard­less of age, race or eth­nic­i­ty,” he said. “And there are lots of mis­con­cep­tions about ac­ne, that it just hap­pens to teenagers, or it can be caused by be­hav­iors.”

The cam­paign fea­tures a video of Lee, who al­so stars in the TLC re­al­i­ty TV show “Dr. Pim­ple Pop­per,” as well as a Q&A page where she aims to “‘pop’ com­mon ac­ne myths,” such as, “It’s time for midterms! Can the stress cause ac­ne?” Or, “I’m in my 40s … why am I still get­ting ac­ne?”

“Hor­mones con­sti­tute the un­der­ly­ing cause of ac­ne in both fe­males and males. When peo­ple try to man­age ac­ne on their own by pop­ping pim­ples or pick­ing their skin, they can of­ten make things worse,” Lee says in the video. “Any­one who wants to prop­er­ly treat ac­ne should re­al­ly make an ap­point­ment with a der­ma­tol­o­gist.”

Sun Phar­ma al­so pro­filed 20 ac­ne suf­fer­ers of vary­ing ages, from a soc­cer mom to a teenage bal­let dancer.

Sun forked over $45 mil­lion up­front in 2021 to snag the US and Cana­da com­mer­cial rights to Win­le­vi from Cas­sio­pea, which won ap­proval for the drug in 2020. While the “AH-ha!” cam­paign is un­brand­ed, the web­site in­cludes a di­rect link to the drug’s in­for­ma­tion page. “Check out a dif­fer­ent kind of ac­ne treat­ment that tar­gets ac­ne hor­mones in the skin,” it says.

“When we ac­quired Win­le­vi what we want­ed to do was reach the broad­er pa­tient base, so not just for se­vere ac­ne,” Nel­son said. “It [the cam­paign] is re­al­ly try­ing to have folks un­der­stand what’s go­ing on a lit­tle bit bet­ter with their dis­ease.”

The new work builds on the com­pa­ny’s last cam­paign video, “My Life With Ac­ne,” which fea­tured 10 der­ma­tol­ogy health­care pro­fes­sion­als who spoke about their per­son­al ex­pe­ri­ences with ac­ne.

Sen. Ron Wyden (D-OR) (Francis Chung/E&E News/Politico via AP Images)

In­fla­tion re­bates in­com­ing: Wyden calls on CMS to move quick­ly as No­var­tis CEO pledges re­ver­sal

Senate Finance Chair Ron Wyden (D-OR) this week sent a letter to the head of the Centers for Medicare & Medicaid Services seeking an update on how and when new inflation-linked rebates will take effect for drugs that see major price spikes.

The newly signed Inflation Reduction Act requires manufacturers to pay a rebate to Medicare when they increase drug prices faster than the rate of inflation.

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Teresa Graham, incoming Roche Pharmaceuticals CEO

In­com­ing Roche CEO builds out his top team, tap­ping Genen­tech vet to lead phar­ma di­vi­sion

Roche announced another leadership shuffle Thursday morning – the head of global product strategy, Teresa Graham, will take over as CEO of Roche Pharmaceuticals in March while the company’s corporate executive committee will make a spot for Levi Garraway, CMO and executive VP of global product development.

Thomas Schinecker will take over the top spot as Roche group CEO in March, leaving his spot as head of diagnostics.

BeiGene's new website helps direct cancer patients and caregivers to a wide variety of sources for help.

BeiGene re­veals men­tal health and can­cer care gap in study, de­buts dig­i­tal re­sources

One-fourth of cancer patients are living with depression — and another 20% suffer from anxiety. That’s according to new study results from BeiGene, conducted by Cancer Support Community (CSC), about the mental and emotional health of cancer patients.

While the fact that people with cancer are also dealing with depression or anxiety may not be surprising, what is — and was to BeiGene — is that a majority of them aren’t getting support. 60% of respondents said they were not referred to a mental health professional, and even more concerning, two in five who specifically asked for mental health help did not get it. CSC, a nonprofit mental health in cancer advocacy group, surveyed more than 600 US cancer patients.

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One of the paintings from Gilead's latest campaign making AI art to help MBC patients be 'seen and heard.'

Gilead com­bines ar­ti­fi­cial in­tel­li­gence and art to draw at­ten­tion and hope to MBC

What if you could “see” the emotions and feelings of people living with metastatic breast cancer? That’s what Gilead Sciences’ agency VMLY&R Health did last year, using artificial intelligence and sound analytics to turn the interviews of three women living with metastatic triple-negative breast cancer into works of art.

Using the sound waves, a robotic painting device translated their stories of struggle and hope into colors, contours and brush strokes. The result? An art exhibition called “Paintings of Hope” that was first displayed at ESMO in September in Paris, but has since traveled to hospitals and medical conferences in Europe and Spain.

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Te­va drops out of in­dus­try trade group PhRMA

Following in AbbVie’s footsteps, Teva confirmed on Friday that it’s dropping out of the industry trade group Pharmaceutical Research and Manufacturers of America (PhRMA).

Teva didn’t give a reason for its decision to leave, saying only in a statement to Endpoints News that it annually reviews “effectiveness and value of engagements, consultants and memberships to ensure our investments are properly seated.”

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Sanofi CFO Jean-Baptiste de Chatillon (L) and CEO Paul Hudson (Romuald Meigneux/Sipa via AP Images)

Sanofi sees downtick in flu sales as it preps for launch of RSV an­ti­body

Sanofi expects its RSV antibody jointly developed with AstraZeneca will be available next season, executive VP of vaccines Thomas Triomphe announced on the company’s quarterly call.

Beyfortus, also known as nirsevimab, was approved in the EU back in November and is currently under FDA review with an expected decision coming in the third quarter of this year. The news comes as the FDA plans to hold advisory committee meetings over the next couple months to review RSV vaccines from Pfizer and GSK.

Christophe Weber, Takeda CEO (Photographer: Shoko Takayasu/Bloomberg via Getty Images)

Take­da fo­cus­es on ‘di­verse’ pipeline prospects on heels of two ac­qui­si­tions

After a whopping $4 billion asset buy from Nimbus Therapeutics, along with a $400 million deal with Hutchmed for a colorectal cancer drug, Takeda executives touted pipeline optimism on its latest earnings call this week.

That’s because the TYK2 inhibitor for psoriasis Takeda is getting from Nimbus, along with the Hutchmed fruquintinib commercialization outside of China, are just two of what it reports are 10 late-stage development programs of promising candidates.

Regeneron CSO George Yancopoulos (L) and CEO Len Schleifer at a groundbreaking for its new Tarrytown, NY facility, June 2022 (Lev Radin/Pacific Press/LightRocket via Getty Images)

In show­down with Roche, Re­gen­eron gears up for po­ten­tial Eylea ex­pan­sion amid Covid de­cline

Regeneron faced a substantial slump in overall revenue last year, but the focus still remains on some of its biggest blockbusters.

The pharma with several high-profile partnerships — Sanofi and Bayer among them — said Friday that Q4 revenue was down 31% for the quarter, and down 24% for the entire year. However, that won’t stop blockbuster expansion plans.

One of those is Eylea, the Bayer-partnered eye disease drug that has been in major competition with Roche’s Vabysmo. While Eylea is currently only approved in a 2 mg dose, the company recently filed for approval to give a 8 mg dose, in hopes of making a longer-lasting treatment.

Giovanni Caforio, Bristol Myers Squibb CEO (Nicolas Messyasz/Sipa via AP Images)

Bris­tol My­ers turns at­ten­tion to new prod­ucts in wake of Revlim­id patent loss

Bristol Myers Squibb CEO Giovanni Caforio is shifting his focus to newer products as generic sales continue to gnaw at the company’s blockbuster myeloma drug Revlimid.

Both Revlimid and Abraxane sales took a dive last year thanks to generic rivals, BMS reported in its Q4 and full-year results on Thursday. As a result, Q4 sales dipped 5% and full-year sales remained flat. However, Caforio sees a silver lining — or rather, two of them.

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