Takeda and Lundbeck change tactics on Trintellix depression campaign
In a new TV commercial for Takeda and Lundbeck’s depression medicine Trintellix, the lead actor turns to the camera and admits, “I don’t got this.”
The new direct-to-consumer campaign called “Real Talk” continues the marketers’ ongoing theme to reinforce that depression is “more than just sadness” and includes multiple overlapping symptoms depending on the patient.
The effort is built on patient research that uncovered a key insight that “patients have a difficult time describing their symptoms beyond feeling sad,” a Takeda spokesperson said.
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