The new pharma celebrities: Famous patients with social influence are ‘just getting started’
Biohaven CEO Vlad Coric doesn’t fit the mold of a typical “Keeping up with the Kardashians” viewer. However, he had a specific reason to watch a few years ago. One of the famous reality sisters, Khloé, was suffering with migraines, describing debilitating symptoms of severe pain and throwing up during the series filming.
As a physician and neurology specialist — and the head of a biopharma with then-new migraine oral med Nurtec — he wanted to know if she had heard of, or tried, any of the new class of calcitonin gene-related peptide (CGRP) inhibitors.
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