The pod peo­ple of phar­ma: Pod­cast vet­er­ans and new­bies di­al up con­ver­sa­tion­al sci­ence, en­ter­tain­ment and brand sto­ries

Eli Lil­ly first launched the Elixir Fac­tor pod­cast with the goal to at­tract and re­cruit top tal­ent in the phar­ma in­dus­try. Its head­quar­ters in In­di­anapo­lis, af­ter all, sits mid­way be­tween the East and West Coast-con­cen­trat­ed phar­ma cen­ters – and the met­ro­pol­i­tan ex­cite­ment and cul­ture around both.

How­ev­er, the ini­tial Lil­ly sto­ries voiced by its sci­en­tists, em­ploy­ees and pa­tient ad­vo­cates soon shift­ed to a broad­er goal of craft­ing broad­er deep dives that in­clud­ed in­no­va­tion from across the phar­ma in­dus­try.

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