
The pod people of pharma: Podcast veterans and newbies dial up conversational science, entertainment and brand stories
Eli Lilly first launched the Elixir Factor podcast with the goal to attract and recruit top talent in the pharma industry. Its headquarters in Indianapolis, after all, sits midway between the East and West Coast-concentrated pharma centers – and the metropolitan excitement and culture around both.
However, the initial Lilly stories voiced by its scientists, employees and patient advocates soon shifted to a broader goal of crafting broader deep dives that included innovation from across the pharma industry.
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