Twitter aims to bring medical conferences — and ad sponsors — from ‘inside 4 walls and 3 days’ to digital future
Medical conferences’ new hybrid virtual models are changing the news cycle for healthcare professionals. Now Twitter wants to make it easier for physicians to stay up on medical convention news — and give pharma marketers another way to reach them.
The social media giant, along with Medscape and Publicis Health Media, is debuting “Conference Conversations” to run around big medical conventions like ASCO and ASH.
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