John Osborn

UK en­vi­ron­men­tal ini­tia­tive taps a big name in ad­ver­tis­ing to lead US ef­forts

As the phar­ma in­dus­try buck­les down to re­duce its car­bon foot­print — with some com­mit­ting to ze­ro emis­sions as ear­ly as 2025 — so is the ad­ver­tis­ing in­dus­try.

Ad Net Ze­ro, an ini­tia­tive based in the UK and Ire­land, has tapped for­mer OMD US and BB­DO New York CEO John Os­born to lead its ex­ten­sion to the US. The US di­rec­tor will be charged with spread­ing the word about Ad Net Ze­ro’s five-part plan to re­duce emis­sions in ad­ver­tis­ing, from pro­duc­tion to event plan­ning, and en­cour­age con­sumers to do so as well.

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