UK environmental initiative taps a big name in advertising to lead US efforts
As the pharma industry buckles down to reduce its carbon footprint — with some committing to zero emissions as early as 2025 — so is the advertising industry.
Ad Net Zero, an initiative based in the UK and Ireland, has tapped former OMD US and BBDO New York CEO John Osborn to lead its extension to the US. The US director will be charged with spreading the word about Ad Net Zero’s five-part plan to reduce emissions in advertising, from production to event planning, and encourage consumers to do so as well.
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