Vi­a­tris dou­bles down on Sesame Work­shop col­lab­o­ra­tion, kick­ing in an­oth­er $1M

As ex­perts spec­u­late that Covid-19 could soon shift to an en­dem­ic stage, Vi­a­tris is once again turn­ing to every­one’s fa­vorite Mup­pets for its lat­est pan­dem­ic re­lief con­tri­bu­tion.

The health­care com­pa­ny — formed out of a merg­er be­tween My­lan and Pfiz­er’s Up­john unit — is do­nat­ing an­oth­er $1 mil­lion to Sesame Work­shop to fund re­sources for par­ents and chil­dren nav­i­gat­ing the next phase of the pan­dem­ic. The ef­fort, dubbed “Car­ing For Each Oth­er,” fea­tures videos star­ring El­mo and oth­er “Sesame Street” char­ac­ters dis­cussing top­ics such as han­dling big changes.

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