Vi­iV Health­care spot­lights the pow­er of moth­er and son re­la­tion­ships in new cam­paign

Vi­iV Health­care is tap­ping in­to the pow­er of moth­ers in its lat­est cam­paign.

The “Moth­er to Son” cam­paign de­but­ing to­day high­lights the “es­sen­tial” sup­port by ma­ter­nal fig­ures — moth­ers, tias, abue­las and oth­ers — for their Black and Lat­inx gay, bi­sex­u­al, trans and queer sons.

A dig­i­tal gallery of pho­tographs of moth­ers and sons, along with video in­ter­views, re­sides on the cam­paign web­site and will post in small­er for­mats on so­cial me­dia chan­nels through­out the year. A down­load­able “look book” avail­able in Eng­lish and Span­ish ver­sions spot­lights the pairs and their dif­fer­ent re­la­tion­ships while al­so of­fer­ing a dis­cus­sion guide to con­ver­sa­tions.

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