Pharma's battered rep gets a modest facelift in the latest industry ratings from Gallup — but it's still looking pretty bad
When the pandemic started up earlier this year, quite a few pharma execs felt it was the perfect opportunity to mend fences with the American people — which had developed a largely contemptuous view of drug makers. Nothing symbolized the industry’s public relations predicament better than the Gallup poll last September, which had pharma bumped to the very bottom of a long list of industries ranked by the public’s opinion.
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