In a blow to Eli Lil­ly, No­vo Nordisk lands FDA OK for their next big en­try in the di­a­betes mar­ket: Ozem­pic

An en­er­gized FDA has come through with an ap­proval of No­vo Nordisk’s once-week­ly GLP-1 di­a­betes drug semaglu­tide, open­ing the door to a mar­ket many an­a­lysts are con­vinced is worth more than $2 bil­lion a year in peak sales. And it could spell big trou­ble for ri­val Eli Lil­ly.

Type 2 di­a­betes is a mas­sive and fast-grow­ing dis­ease, with a glob­al mar­ket that has re­ward­ed a hand­ful of key play­ers like No­vo Nordisk a multi­bil­lion-dol­lar mar­ket. And No­vo ran a typ­i­cal­ly thor­ough Phase III pro­gram.

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